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Social Business

The primary focus of a social business is to serve a social purpose. It maximizes profits while still having as main objective to maximising impact in the social and environmental realm. Profits are principally used to serve the social realm. It is the intersection between the profitable and charitable world.

A sustainable project

Cacao Source aims to close all its cycles. While encouraging the local economy and connecting the local culture with the international culture, we value each step of the cacao production from the roots of the land to your hand. Respect of cacao medicine, the land and the people inspire our daily work.
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Cacao Source as a social business

Cacao source works closely with independent local farmers and women’s collectives. The essence of our business model is to increase the value of our collaboration with the Guatemala local community. With encouraging organic small scale local farms, we favorise the financial success of farmers pursuing an environmentally friendly path, encouraging the neighbourhood to follow a similar path, outside the cooperative world.


With 3 women’s collective located around Lake Atitlan, our international team works closely with the local community. The ´ćacao processing work’ is a well-honoured job to have as it allows a good lifestyle with a close community and family and usually is well paid. There is no training required, when developing the team we simply seek good-hearted, trustful and attentional to detail women. We generally aim to prioritize women with a bigger need for income to support unique situations or unemployed mothers. 


About ⅔ of our cacao sales go to the local community, without including shipment and bank fees. We designed a business model in which our cacao products profit would considerably go towards the community and land which nourished it. Therefore, to have a financially sustainable business, our international team gets creative with new channels of offerings that will support Cacao Source mission to honour and share cacao. 


In order to completely close the cycles of our social business, the international team of Cacao Source aims to give back 10% of their profits to a local environmental project supporting the rejuvenation of our forest. 


Therefore, we support the local community, the environment and the financial sustainability of every member part of the creation of the delicious pure artisanal cacao block that may be ship at your door.

Closing the cycles

Business Coach, meet Laurence!

Laurence is the business manager and partner at Cacao Source. Passionate by creating a bridge between the permaculture design and business models, she applies simple principles of nature into the world of business. From planting a seed with the intention to harvesting respectfully the fruits it has given back she may support you through the development of an idea to a blossoming business. Before Cacao Source she travelled the world for 5 years working in a variety of projects and NGOs, supporting the business, sales, marketing and accounting thread. Working closely with well-known retreat centers, intentional communities and holistic practitioners as a consultant, she specialized her work with purposeful business; ideas that started with a heart calling.

Coaching Offering:

Do you want to build a successful social business? We offer a business consultancy supporting you with the development of the foundation of your idea towards a concrete action plan and the next step for making it happen. Researching, analyzing, mapping and strategizing inside the principals of social business, we optimize your social, environmental and financial impact.